TPT (TEACHERS PAY TEACHERS)

BRAND DESIGN | CREATIVE DIRECTION | DESIGN SYSTEMS | EMPLOYER BRANDING

TPT is the world's largest marketplace for learning content and educational resources. More than 7 million educators including 85% of PreK-12 teachers use TPT to buy resources, engage students through digital tools, and connect with each other through community.

Inaugural TPT Yearbook

I led the brand design for our inaugural “year-in-review” project- TPT Yearbook- to create a scalable and personalized experience for over 40,000 premium sellers. This product feature included 10 dynamic modules which celebrated the accomplishments and milestones of our top seller community. With a 67% open rate and thousands of impressions, shares, and engagement across social media, this became the most beloved and praised feature release on TPT that year.

EMPLOYER BRANDING

Camp TPT is a highly-anticipated annual tradition for team TPT rooted in culture, core values, and adventure. In creating the logo, I encompassed this memorable experience including the scenery, activities, and nods to the brand while ensuring versatility for use in swag and collateral.