BLUE APRON

ART DIRECTION | EMAIL & lANDING PAGE DESIGN

An elevated design for Blue Apron’s premium meals featuring
a rich midnight blue color for sophistication, and impactful
monochromatic sketches of meal kit ingredients to reflect a personal touch.

A design refresh for Blue Apron’s signature meals which incorporates
strategically placed dining accessories and dinner plates
to encourage scrolling, greater interactions, and reflect variety.

For Blue Apron’s newest feature, I adjusted the font for “Customized” to reflect a
handmade look-and-feel and encourage personalization- the goal of this new offering.
I also increased the size of the logomark in the center for more prominence on the landing page.